Danelle and I started this agency the hard way…

Not the “we had some savings and a mentor” kind of hard.

 I’m talking scraping by, taking on any client who had a pulse and a PayPal.

 I was working long days, chasing cold leads, running shit offers just to keep the lights on...

 …and she was building her dream of becoming a stylist in the middle of the chaos.

We were raising babies and building businesses at the same time.

Some days we didn’t know if we were growing or just surviving.

Sound familiar?

But then something changed…

I met this dude named Russ...

Quiet, sharp, strategic as hell.

He had this method he used to craft Video Sales Letters—VSLs.

At the time, I didn’t even know what the fuck a VSL was...

But I was desperate.

Tired of chasing clients.

Tired of price shoppers.

Tired of feeling like we were always this close to something big but never quite there.

So I took a shot on Russ’s system…

And the very first VSL we built using his framework?

Brought in over $18,000 in new business within two weeks.

From people I didn’t chase.

They came to me.

Everything shifted.

Suddenly I wasn’t explaining my value—I was demonstrating it.

No more convincing people.

No more justifying prices.

No more hustling backwards.

One video.

One message dialed in with precision.

One repeatable asset that ran while I was watching lil joshua shit his diaper while taking a sip of my Diet Dr. Pepper (don’t tell Danelle lol).

Russ has finally taken that system and packaged it into something you can grab right now.

It’s called Video Sales Letter Mastery.

Inside, he’s not just teaching you how to shoot a video…

He’s showing you how to position yourself as the GOAT in your space so clients come to you already sold.

Here’s what he walks you through:

🎥 The exact structure that makes people lean in, not click away

💣 How to create offers so good people feel stupid saying no

🧠 Copy and storytelling tactics that don’t require you to be a “writer”

🔧 Tech and editing tips even a rookie can use to look like a pro

⚔️ Authority positioning that makes you the ONLY choice in your niche

I’ve used Russ’s method in multiple businesses now.

It’s helped us scale our agency, grow our lead gen offers, and build digital assets that sell while I sleep.

This isn’t fluff.

It’s not some recycled course with generic advice.

It’s a system built by a guy who’s generated millions for real agencies, real digital brands, and people like me… who started at zero.

And it’s time you had it too.

You’re one good video away from unlocking everything you’ve been working for.

Clients who respect you.

Leads who pay premium.

A brand that stands out in a sea of sameness.

If you’re like me…built from the dirt, raised with a blue-collar work ethic, and ready to finally leverage your authority instead of begging for scraps…this is the move.